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Who Plays...

rebeccaphillips-iad
Dec 4, 2014
1 min read

There are 34.7m players in the UK. 8.2m play on 4 screens – computer, personal phone, entertainment (TV, console) and floating (handheld, tablet) (Newzoo)

Newzoo estimate of 34.7m players means 55% of the UK population plays games.
GameTrack estimate there are 19m people of the 6-64 old population playing games in the UK, or 41% (GameTrack Q2 2014).
On average, the 11-64 old player population spends 8 hours per week on games (GameTrack Q2 2014)
This means the 11-64 years spend 149m hours each week playing games, or 7.8bn hours per year. (Extrapolated from GameTrack Q1 2014 data)
Formats (for 6-64 year old population): 24% (11m) play packaged games, 19% app games (9m) and 22% (11m) online games (GameTrack Q2 2014)
Devices (for 6-64 year old population): 25% (12m) play on consoles , 24% (11m) on computers, 21% (10m) on smartphones, 17% (8m) on tablets and 12% (6%) on handhelds (GameTrack Q2 2014)
Profile: 55% players in the UK are male and 45% female. 26% of all players are 15-34 year old males (GameTrack Q2 2014)
During the last year (52 w/e data to 3rd August 2014), more than a quarter (26%) of all physical games spend was for teens (13-19 year old), either via their own purchase or purchase made by others (mainly parents). This is more than the spend for DVDs and physical music combined (13% and 12% respectively spent for teens). (Kantar Worldpanel)